Link Building Website Audits Case Studies

Link Popularity Checker

March 4th, 2005

Use this handy tool to check for inbound links to your site that the major search engines know about.

Enter a web site URL (for example “www.netconcepts.com”):
(Note: www.netconcepts.com and netconcepts.com returns different results!)

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Be careful who you link to

December 14th, 2004

by Dave Cooper

There is an interesting and amusing thread over at SEW. A punter asks, on the surface, an innocent question as to why his mate’s site has dropped out of Google.

A bunch of the regulars offer some suggestions for possible problems, and then on the second page, GoogleGuy appears and really wades in, revealing the site is linking to some very bad evil affiliate spammers.

Interesting that GoogleGuy would take the time to do some research on the site. Interesting that SEW allow such specifics to be discussed. Interesting that a good number of other SEO’s didn’t catch the real problem. And amusing that the punter gets his butt kicked from very high up in such a public manner. At least he had the good grace to admit he’s been a bad boy.

The lesson here people, is to be careful who you link to and who they link to in turn. Reciprocal linking is bad, you don’t know who else they have requested a link from. And do you have the time and skills to research those link properly. It took GoogleGuy to find the real problem and a bunch of professional SEO’s missed it.

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Information As Power

December 10th, 2004

by Stephan Spencer

Originally published in Web ReDesign 2.0: Workflow That Works

Most companies don’t even realize their competitors are “eating their lunch” online - ranking higher in the search engines, getting more traffic, converting more visitors into buyers and enjoying better returns on their website investment. They simply don’t know how well their website is performing. And they are missing out on valuable e-business opportunities.

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Super advantage for SuperPages.com

“We felt that Netconcepts’ understanding of search engine rankings would give Superpages.com a distinct advantage over other online directories.”

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Maximizing Your “Natural Search” Channel: SEO That Really Works

MarketingProfs virtual seminar series — online (webcast)

November 18th, 2004

Webcast by Stephan Spencer

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

  • Which search engines to target
  • Keyword research tools and tactics
  • Writing copy that “sings” to the search engines
  • Benchmarking against your competitors
  • Link building strategies that work
  • Optimal search engine architecture
  • Best practices to emulate
  • Scams exposed
  • Case studies - including the “inside scoop” on what worked and what didn’t
  • Making your e-commerce or database-driven site “search engine friendly”
  • Measuring the return on your search engine marketing investment
  • Developing a search engine marketing plan
  • Criteria for selecting a search engine marketing agency
  • Online tools and resources

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President Carter’s blogging experience

“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

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Conservationists enjoy increased traffic, search engine rankings and new volunteers

“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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SEO abseil delivered page 1! out of 5,590,000 listings

“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”

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SEO de-mystified for good results

“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”

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Case Study: Steve Spangler Science

January 1st, 2004

Steve Spangler Science logo

  • Revenue has doubled every quarter
  • Website drives catalog readers to buy
  • Blogging a sales success
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